Every year, we update this blog to bring you excellent Valentine’s Day campaign ideas for social media, based on best marketing practices and examples of past successes.
There’s something for everyone, no matter if you’ve just started planning your campaign or are looking to add a little last-minute zing to your content schedule. From running price promotions to sparking engagement with contests and creating interactive experiences – it’s all here.
Before we dive into tips, however, let’s look at data you can use to persuade your clients that running a social media campaign for Valentine’s Day is an opportunity to produce tangible return-on-investment (ROI).
What does data tell us about marketing on Valentine’s Day?
Valentine’s Day – an annual celebration of love and commercialism, love it or hate it. Despite its romantic roots, it’s a significant spending holiday for shoppers worldwide.
The National Research Federation (NRF) highlights that even though they saw a spending dip in 2017 ($18.2 billion) compared to 2016 ($19.7 billion), the total spending will rise to $19.6B this year – and that’s in the U.S. alone. Additionally, over half of the U.S. adults (54.7%) plan to celebrate Valentine’s day in 2018 which presents an excellent opportunity for businesses to earn additional revenue during this time of the year.
As for the gifting plans, celebrants are looking for traditional gifts and deals on:
- Greeting cards
- An evening out or experiences ️
- Gift certificates or vouchers
Interestingly, there has been a shift in who consumers spend their money on when it comes to Valentine’s Day. According to research done by Bing in 2016, consumers are buying gifts not only for their partners (husbands and wives) but also for their co-workers, family, friends and pets. This opens doors for businesses who produce and sell products that make great gifts that can be given as small tokens of appreciation.
image source: Bing Ads, Search for Love
PWC surveyed over 24,000 shoppers in 29 countries for their 2017 Total Retail Survey and found that while the majority of shoppers still prefer to shop in-store, a significant amount of purchases take place online – on desktops, mobile phones and tablets. Shopping via mobile is climbing steadily, with desktop taking a slight decline.
When asked what shoppers did when they browsed on mobile, 37% globally say they had “paid for purchases,” just behind “researched products” at 44% and “compared prices with competitors” at 38%. And so, mobile phones act as a research tool, shopping device, and payment method (source, page 10).
image source: PWC, 2017 Total Retail Survey
Potentially the most important finding in PWC’s research to you was that social networks have a major influence over buying decisions online.
47% shoppers choose either “social networks” or “visual social networks” as their main sources of inspiration. – 2017 Total Retail Survey by PWC (source, page 15)
All in all, we know that a wide variety of businesses can use Valentine’s Day to run successful marketing campaigns. We know it’s worth the time and effort as it’s a widely celebrated holiday. And we know that social media marketing works when it comes to inspiring customers to buy.
Let’s now dive into the 10 ways you can boost engagement and sales on social media this Valentine’s Day.