How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab

Binkt SEO, Small Business, Social Media

When it comes to measuring a video ad’s success, views aren’t everything. Kim Larson, who works with hundreds of brands each year as the global head of BrandLab, shares her four-step method for getting to the right key performance indicators (KPIs). At Google BrandLab, we’ve run more than 400 workshops from San Bruno to Singapore. We’ve partnered with thousands of …

5 Skills Every Marketer Should Have on Their Resume When Applying to Startups

Binkt Blog

The field of marketing is incredibly broad and encompasses a wide variety of skill sets, from SEO and coding to website design and social media. Furthermore, marketing for a startup business is much different than marketing for a traditional, corporate company. When startups look to hire a marketer, they’re going to look for different skills than a traditional company might need. …