The One Piece of Bad LinkedIn Advice You Need to Stop Listening To In 2018

Binkt Binkt

Using LinkedIn the right way can create a steady stream of new opportunities. If you’re on LinkedIn, you’ve received a connection a request from somebody you didn’t know. What did you do? LinkedIn recommends that you only connect with those you know well. For my first several years on the platform, I diligently followed that advice. I used LinkedIn to connect with my …

How to Optimize Every Email Marketing Message

Binkt Blog, SEO

I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner. Luckily, with sound testing methodology and an …

The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One.

Binkt Blog, Small Business, Social Media

With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace them with? According to a report by Content Marketing Institute, 83 percent …

How Chatbots Are Influencing the Future of Content Marketing

Binkt Blog

Modern consumers crave authentic conversations. To deliver on those expectations and provide more personal experiences, marketers are constantly seeking powerful content tools and better, smarter tech. Although turning to robots doesn’t immediately sound like the best way to have more human conversations, chatbots can empower brands to improve their content marketing strategies and meet evolving customer needs. Rise of the Machines Automated chat technology …