HOW AI WILL MAKE MARKETING MORE PERSONALIZED IN 2018

Binkt Blog, Small Business

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right …

The crucial difference between content marketing tactics and content marketing strategy

Binkt Blog, Small Business

When you’re a B2B marketer who’s spent years generating demand and filling your leads pipeline through content marketing, it’s surreal to come across marketing bloggers and pundits who claim there’s no such thing as a content marketing strategy. In the last 18 months, I’ve been asked to write several columns for marketing publications (for B2B Marketing, The Drum and Marketing Week) debating people …

The Newsfeed Refresh: How to Survive the Cull

Binkt Blog, SEO, Social Media

There can barely be a content strategy in the land that doesn’t contain the word ‘Facebook’ – be it for a publisher or brand. The social media giant provides a platform for companies to connect with their customers and journalists to reach their readers. Facebook’s recent announcement, therefore, that it will be drastically changing its newsfeed in 2018 will have …

How to Revamp Your Local SEO Strategy

Binkt Blog, SEO

Voice search and digital assistants are changing how people search for local businesses. This year, there will be more opportunities for local businesses to enhance their presence on search engines. Here are six tips to help you revamp your local SEO strategy. 1. Optimize for Google Lens Visual search is going to make an impact soon. Many people prefer images as …

4 Reasons Your Small Business Needs Content Marketing

Binkt Blog, Small Business, Social Media

Small businesses today are competing with a lot of noise.  Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds. This makes it imperative to find ways to make sure your small business isn’t …