Are you using these 8 content marketing trends for 2018?

Binkt Blog, Small Business

Content marketing arguably has the highest return on investment compared to traditional marketing. One ex-senior director for data, content, and media at Kraft once remarked that content marketing at the food giant had an ROI that was “4x greater” than their most targeted advertising. Content marketing is definitely in demand, and if you want to make the most of your strategy, you’re going …

Key Content Marketing Metrics For the Fearless Marketer

Binkt Blog, SEO, Small Business

Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless they drive engaged visitors back …

Editors Say This Is The Biggest Problem With Your Content Marketing

Binkt Blog, Small Business

If there’s one thing smart marketers know, it’s that reaching and consistently engaging your audiences is key. And because it’s 2018, you know content is one of your best bets at getting in front of those audiences and building trust with them. You’ve followed the marketing trends shaping our industry, read the articles, and heard from brand leaders and speakers about …