Three out of four believe that AI applications are the next mega trend

Binkt Binkt, Blog

Although applying artificial intelligence (AI) is a challenge for enterprises, and budget is an issue, most brands believe that AI will bring success according to new report. IDC predicts that global spending on cognitive and AI systems is forecast to reach $57.6 billion in 2021. In a follow-up to its 2017 survey on the future of marketing and content, Foster City, …

Why Authentic Content Marketing Matters Now More Than Ever

Binkt Blog, Small Business

As we all write about the best tactics to get our content discovered or the best practices for SEO and branding, there’s one valuable component that’s left out of the conversation. I’d argue that authentic content marketing, above all, is the most effective way to market to millennials, younger audiences, and prospective customers not immediately interested in your products or services. …

What Content Marketing Closes Sales?

Binkt Blog, Small Business, Social Media

This is a common question we get asked quite a bit… what content closes sales? Then the follow up question… is there a form of curated content that closes sales? In this brief evergreen interview below Brian Kardon provides a really good starting point.First let’s cover the highlights of what he said: Match up content to the buying stages – people …