How to Use LinkedIn in Your B2B Content Marketing Strategy

Binkt Binkt, Blog

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has been the top used B2B …

Why Live Events Could Be The Secret Sauce To Your Content Marketing Strategy

Binkt Binkt, Blog

There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant amount of growth because of it. Let me explain why. At my company Bizzabo, we recently surveyed over 400 mid-to-senior level marketers about the current state of event marketing and where they see it heading. In …

Key Content Marketing Metrics For the Fearless Marketer

Binkt Binkt, Blog

Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless they drive engaged visitors back to …

The Case for Design-Led Thinking in Today’s Content Marketing Landscape

Binkt Blog

Could design-led thinking be the key to creating unforgettable customer experiences—and advanced content marketing that stands out to customers? At first glance, many marketers assume that “design-led” means UX or visuals and that it’s part of the process. However, CMO.com notes that the Adobe definition is much wider: “Companies that put design at the very core of their brand are design-led. They …