6 Tips on How to Engage Your Customers Through Social Media Strategy

Binkt Binkt, Blog, SEO

Once upon a time, the only online presence a startup needed to worry about was a website. Not long after, a Facebook business page became another virtual necessity. Next came Twitter, where news is so often reported — and even made —before anywhere else. And there’s more: Nowadays, if you’re a business that relies on visual branding, an Instagram account is a must. …

Key Content Marketing Metrics For the Fearless Marketer

Binkt Blog, SEO, Small Business

Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless they drive engaged visitors back …

7 Ways to Make Your Content Mobile Friendly

Binkt Blog, SEO

We’re past the stage where “mobile-friendly” is enough. It’s time to put your mobile users’ needs first. It’s time to think “mobile first”. But what does that mean, exactly? How should our websites, and our content, and our content strategy, change to align itself with a mobile first mindset? Plenty of ways, actually. Here’s how: Make it snappy. Speed matters …

The Newsfeed Refresh: How to Survive the Cull

Binkt Blog, SEO, Social Media

There can barely be a content strategy in the land that doesn’t contain the word ‘Facebook’ – be it for a publisher or brand. The social media giant provides a platform for companies to connect with their customers and journalists to reach their readers. Facebook’s recent announcement, therefore, that it will be drastically changing its newsfeed in 2018 will have …

How to Revamp Your Local SEO Strategy

Binkt Blog, SEO

Voice search and digital assistants are changing how people search for local businesses. This year, there will be more opportunities for local businesses to enhance their presence on search engines. Here are six tips to help you revamp your local SEO strategy. 1. Optimize for Google Lens Visual search is going to make an impact soon. Many people prefer images as …

How to Optimize Every Email Marketing Message

Binkt Blog, SEO

I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner. Luckily, with sound testing methodology and an …

How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab

Binkt SEO, Small Business, Social Media

When it comes to measuring a video ad’s success, views aren’t everything. Kim Larson, who works with hundreds of brands each year as the global head of BrandLab, shares her four-step method for getting to the right key performance indicators (KPIs). At Google BrandLab, we’ve run more than 400 workshops from San Bruno to Singapore. We’ve partnered with thousands of …

SEO Fire Drill: ‘Traffic Is Down!’

Binkt SEO

Organic search traffic often drives significant revenue for ecommerce sites. As a result, it is prone to fire drills around performance. Here’s how to determine when there’s a critical problem to solve. The alarm rings out: “Traffic is down!”   Your first step will be to fight the panic and look for a reasonable explanation. Quickly crossing off some obvious …