What Content Marketing Closes Sales?

Binkt Blog, Small Business, Social Media

This is a common question we get asked quite a bit… what content closes sales? Then the follow up question… is there a form of curated content that closes sales? In this brief evergreen interview below Brian Kardon provides a really good starting point.First let’s cover the highlights of what he said: Match up content to the buying stages – people …

How to Follow Instagram Hashtags for Business

Binkt Blog, Small Business, Social Media

Do you use hashtags on Instagram? Wondering how to see posts with specific hashtags in your regular Instagram feed and stories? In this article, you’ll discover how to use Instagram’s Follow Hashtag feature to monitor relevant topics and campaigns. #1: How to Follow Hashtags on Instagram To follow a specific hashtag on Instagram, you must navigate to that hashtag gallery. To do …

10 Ideas for Social Media and Your Business This Valentine’s Day

Binkt Blog, Small Business, Social Media

Every year, we update this blog to bring you excellent Valentine’s Day campaign ideas for social media, based on best marketing practices and examples of past successes. There’s something for everyone, no matter if you’ve just started planning your campaign or are looking to add a little last-minute zing to your content schedule. From running price promotions to sparking engagement with contests and creating …

The Newsfeed Refresh: How to Survive the Cull

Binkt Blog, SEO, Social Media

There can barely be a content strategy in the land that doesn’t contain the word ‘Facebook’ – be it for a publisher or brand. The social media giant provides a platform for companies to connect with their customers and journalists to reach their readers. Facebook’s recent announcement, therefore, that it will be drastically changing its newsfeed in 2018 will have …

4 Reasons Your Small Business Needs Content Marketing

Binkt Blog, Small Business, Social Media

Small businesses today are competing with a lot of noise.  Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds. This makes it imperative to find ways to make sure your small business isn’t …

The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One.

Binkt Blog, Small Business, Social Media

With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace them with? According to a report by Content Marketing Institute, 83 percent …

How to Identify the Right KPIs for Online Video: Lessons From Google BrandLab

Binkt SEO, Small Business, Social Media

When it comes to measuring a video ad’s success, views aren’t everything. Kim Larson, who works with hundreds of brands each year as the global head of BrandLab, shares her four-step method for getting to the right key performance indicators (KPIs). At Google BrandLab, we’ve run more than 400 workshops from San Bruno to Singapore. We’ve partnered with thousands of …

5 Social Media Content Marketing Trends to Watch Heading Into 2018

Binkt Social Media

Opinion: If your branded content doesn’t resonate with your targeted audience, you have failed The field of digital content marketing is maturing, and companies need to make sure that their content campaigns and strategies are keeping up. Above all else, it’s important to remember that good content is good content. It doesn’t matter what kind of technology you implement: If …