10 Ideas for Social Media and Your Business This Valentine’s Day

Binkt Blog, Small Business, Social Media

Every year, we update this blog to bring you excellent Valentine’s Day campaign ideas for social media, based on best marketing practices and examples of past successes. There’s something for everyone, no matter if you’ve just started planning your campaign or are looking to add a little last-minute zing to your content schedule. From running price promotions to sparking engagement with contests and creating …

7 Ways to Make Your Content Mobile Friendly

Binkt Blog, SEO

We’re past the stage where “mobile-friendly” is enough. It’s time to put your mobile users’ needs first. It’s time to think “mobile first”. But what does that mean, exactly? How should our websites, and our content, and our content strategy, change to align itself with a mobile first mindset? Plenty of ways, actually. Here’s how: Make it snappy. Speed matters …

HOW AI WILL MAKE MARKETING MORE PERSONALIZED IN 2018

Binkt Blog, Small Business

What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Companies are already using artificial intelligence to make their websites, emails, social media posts, video and other content better tailored to what customers want right …

The crucial difference between content marketing tactics and content marketing strategy

Binkt Blog, Small Business

When you’re a B2B marketer who’s spent years generating demand and filling your leads pipeline through content marketing, it’s surreal to come across marketing bloggers and pundits who claim there’s no such thing as a content marketing strategy. In the last 18 months, I’ve been asked to write several columns for marketing publications (for B2B Marketing, The Drum and Marketing Week) debating people …

The Newsfeed Refresh: How to Survive the Cull

Binkt Blog, SEO, Social Media

There can barely be a content strategy in the land that doesn’t contain the word ‘Facebook’ – be it for a publisher or brand. The social media giant provides a platform for companies to connect with their customers and journalists to reach their readers. Facebook’s recent announcement, therefore, that it will be drastically changing its newsfeed in 2018 will have …

How to Revamp Your Local SEO Strategy

Binkt Blog, SEO

Voice search and digital assistants are changing how people search for local businesses. This year, there will be more opportunities for local businesses to enhance their presence on search engines. Here are six tips to help you revamp your local SEO strategy. 1. Optimize for Google Lens Visual search is going to make an impact soon. Many people prefer images as …

4 Reasons Your Small Business Needs Content Marketing

Binkt Blog, Small Business, Social Media

Small businesses today are competing with a lot of noise.  Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds. This makes it imperative to find ways to make sure your small business isn’t …

The One Piece of Bad LinkedIn Advice You Need to Stop Listening To In 2018

Binkt Binkt

Using LinkedIn the right way can create a steady stream of new opportunities. If you’re on LinkedIn, you’ve received a connection a request from somebody you didn’t know. What did you do? LinkedIn recommends that you only connect with those you know well. For my first several years on the platform, I diligently followed that advice. I used LinkedIn to connect with my …

How to Optimize Every Email Marketing Message

Binkt Blog, SEO

I’ll admit it. Email marketing is scary. You pour your heart and soul into an email–crafting creative copy, compelling imagery, and the perfect subject line just to hit send and get judged by thousands of subscribers (or at least it feels that way sometimes). Unfortunately, the reality is that not every email you send will be a winner. Luckily, with sound testing methodology and an …

The Secret to Successful Content-Marketing In 2018 Is Having a Strategy, So Get One.

Binkt Blog, Small Business, Social Media

With only a few weeks remaining before we bid 2017 goodbye, now is the time to finalize marketing strategies for the coming year. It’s time to identify which parts of your old strategy worked and which ones you’ll need to throw out. Also, are there any new techniques to replace them with? According to a report by Content Marketing Institute, 83 percent …