Why Authentic Content Marketing Matters Now More Than Ever

Binkt Blog, Small Business

As we all write about the best tactics to get our content discovered or the best practices for SEO and branding, there’s one valuable component that’s left out of the conversation. I’d argue that authentic content marketing, above all, is the most effective way to market to millennials, younger audiences, and prospective customers not immediately interested in your products or services. …

What Content Marketing Closes Sales?

Binkt Blog, Small Business, Social Media

This is a common question we get asked quite a bit… what content closes sales? Then the follow up question… is there a form of curated content that closes sales? In this brief evergreen interview below Brian Kardon provides a really good starting point.First let’s cover the highlights of what he said: Match up content to the buying stages – people …

Are you using these 8 content marketing trends for 2018?

Binkt Blog, Small Business

Content marketing arguably has the highest return on investment compared to traditional marketing. One ex-senior director for data, content, and media at Kraft once remarked that content marketing at the food giant had an ROI that was “4x greater” than their most targeted advertising. Content marketing is definitely in demand, and if you want to make the most of your strategy, you’re going …

Key Content Marketing Metrics For the Fearless Marketer

Binkt Blog, SEO, Small Business

Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless they drive engaged visitors back …

Editors Say This Is The Biggest Problem With Your Content Marketing

Binkt Blog, Small Business

If there’s one thing smart marketers know, it’s that reaching and consistently engaging your audiences is key. And because it’s 2018, you know content is one of your best bets at getting in front of those audiences and building trust with them. You’ve followed the marketing trends shaping our industry, read the articles, and heard from brand leaders and speakers about …

How to Follow Instagram Hashtags for Business

Binkt Blog, Small Business, Social Media

Do you use hashtags on Instagram? Wondering how to see posts with specific hashtags in your regular Instagram feed and stories? In this article, you’ll discover how to use Instagram’s Follow Hashtag feature to monitor relevant topics and campaigns. #1: How to Follow Hashtags on Instagram To follow a specific hashtag on Instagram, you must navigate to that hashtag gallery. To do …

10 Ideas for Social Media and Your Business This Valentine’s Day

Binkt Blog, Small Business, Social Media

Every year, we update this blog to bring you excellent Valentine’s Day campaign ideas for social media, based on best marketing practices and examples of past successes. There’s something for everyone, no matter if you’ve just started planning your campaign or are looking to add a little last-minute zing to your content schedule. From running price promotions to sparking engagement with contests and creating …

7 Ways to Make Your Content Mobile Friendly

Binkt Blog, SEO

We’re past the stage where “mobile-friendly” is enough. It’s time to put your mobile users’ needs first. It’s time to think “mobile first”. But what does that mean, exactly? How should our websites, and our content, and our content strategy, change to align itself with a mobile first mindset? Plenty of ways, actually. Here’s how: Make it snappy. Speed matters …