Why should my startup have a social media strategy?
Do you even know what is a startup? A startup is an organization searching for a repeatable and scalable business model. It’s meant to grow and grow fast. The first obvious reason to do social media is to avoid your startup to fail. You might have heard that, in the 3rd quarter of 2017, Facebook has reached 2+ billion monthly active users while Instagram reached 700 million, Snapchat 350 millions, Twitter320 million, LinkedIn 500 million and Pinterest 150 million average monthly active users. Most marketers will tell you that a social media strategy is crucial for your startup. The issue is that many entrepreneurs have technical background and don’t see marketing or growth hacking as a serious tool. Social media is the top channel to get your startup discovered. Whether you are building a startup from scratch or you have a more advanced business, social media needs to be part of your marketing strategy. Don’t miss out this opportunity.
Which social media channels should your startup use?
Social media marketing has huge potential to drive traffic, get new leads and increase sales. There are many ways to promote your content on social media. But, with a lack of understanding and without effective tools and tactics, you’ll struggle to get results. It’s also important to notice that each social media has its own particularities (The message should still be consistent by taking in consideration image sizes, best times for posting…)
Using social media marketing will improve your brand recognition, make your voice heard and connect you with your potential users. Word-of-mouth is known as being the most effective channel to get new customers. You have to picture social media as word-of-mouth on steroids.
Having a social media strategy for your startup will make you connect with potential and current users in a more personal way. If you do it right, you will build brand loyalty and create more leads and sales.
Define your message and identity
If you want a successful Instagram marketing strategy, Facebook, Twitter, Pinterest or else, it’s key that you define your identity.
Engage and interact with your potential or existing users
Create unique content for your startup
You can apply growth hacking to your social media strategy in order to A/B test what you post and according to the data or feedback you get, you can optimize your content (If you’re not sure what I am talking about, check the growth hacking definition). The content itself should be relevant to your startup industry but it could also be informative, funny, shocking depending on what your goal is. There are many content marketing tactics you can get inspiration from to create perfect content.
Remember that you should find the right spot between what you want to tell and what your readers are looking for.
Should your startup pay for social media ads?
What you learned about implementing a social media strategy for your startup
Social media is a great marketing channel and needs to be A/B tested in order to take the best from it. You have to know that social media is only 1 marketing channel your startup can use and you can define a marketing strategy around it. Social media should be part of a bigger picture and is an essential element of inbound marketing.
At Growth Hackers, we are experienced in executing social media strategy for startups and we can help you with it. We are kind of social media hackers if you want. We will A/B test different social media, grow your community with our growth hacking methods, improve your startup brand image, interact with your users, analyze the data, get users feedback; all this in order to accompany your product development growth and success.